Marketing Mistake #1 - Why Failure Sometimes Happens
Getting into Internet marketing is like going into business for yourself. What most people fail to realize is that the same types of obstacles and challenges that people have when they go into business offline are the same obstacles and challenges they might face online, except in a different format. If you have difficulty selling items in a regular brick-and-mortar store, don't think that slapping a website up on the World Wide Web is going to transform you into an instant super salesperson. It won't. Instead, seek to become a better business person all around, taking your cue from basic business practices, and then transferring those skills online to be successful.
YOUR ATTITUDE IS HALF THE BATTLE
Business is a competition, just like sports. You don't go out to the playing field assuming that your team will lose. You don't let a few setbacks sour you on the entire game. You give it your all until the umpire blows the whistle and the game is over. Then, there is time for regret, but until then, the game can always be turned around at the last minute.
Having a positive attitude when you go into Internet marketing is essential, just like it is when you are competing in sports. If you think you will fail, you will. There is no better self-fulfilling prophecy than someone who half-heartedly goes into business only to make excuses for why the business failed. It didn't fail after they started doing it. It failed the minute that they didn't believe in themselves. If you want the stamina and persistence to get into Internet marketing and to be successful, you have to understand that there will be setbacks, but you have to be able to use everything as a learning experience to finally cross that finish line as a winner.
UNDERSTAND YOUR STRENGTHS AND WEAKNESSES
Every business is a reflection of the owner who creates it, and Internet marketing is no different. If your strength is in structuring a product lineup and not in sales, then you have to get people on your team who can cover the weakness, while you cover the strength. Sit down right now and carefully assess any businesses you've created in the past. What were you good at? What did you fail at? Learning from failure is the key to success. Those people who fail to learn from their mistakes, as it is said, are doomed to repeat them. Therefore, you already have a fertile history of what types of obstacles you might encounter in this new venture and can prepare an alternate plan to get you past them even before they occur.
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