Kefir Market Overview:
Factors like the availability of a wide range of products, the ability to improve digestion, presence of probiotic contents, growing awareness regarding its health benefits, increasing impact of the marketing strategies, and others would help the market garner CAGR of 6.40% during the forecast period of 2023-2032.
The global Kefir Market Size is on a track to achieve and surpass a valuation worth USD 4.36 billion by 2032. Market Research Future (MRFR) assessed various factors that impress the market and also included a study regarding COVID-19 impact.
However, the market reach is still less, and it needs proper exploration to understand various possibilities.
Regional Analysis:
Based on the distribution of the market in 5 major mushrooming regions across the globe, the kefir market trends project that the North American market is likely to hold the largest market share during the forecast period that ends in 2027. The demand for the market products is more prevalent in the people who belong to a high-income group. Also, the fact of developing solutions to rising health concerns will help the market to prosper in this region. Also, owing to the ability of the European players to cater to the ever-rising demand, it is likely to hold the maximum share of revenue contribution to the global market operations during the forecast period. Increased awareness will also help the market to have international growth during the forecast period.
Competitive Landscape:
The global kefir market is getting backed by companies like Nestlé S.A. (Switzerland), Danone S.A. (France), Lifeway Foods, Inc. (US), The Hain Celestial Group, Inc. (US), Maple Hill Creamery, LLC. (US), Redwood Hill Farm Creamery (US), Fresh Made Dairy (US), Green Valley Creamery (US), Nourish Kefir (UK), OSM Krasnystaw (Germany), DuPont (US), Liebert Corporation (US), Babushka Kefir (Australia), Best of Farms LLC (US), and Valio Eesti AS (Estonia). These companies make their presence felt by investing much in strategies like mergers, acquisitions, innovations, partnerships, launching, branding, marketing strategies, and others. They also spend substantially on research and development to improve their product lines and create an edge over others to expand their business.
Industry News:
In May 2020, Biotiful Dairy, a UK-based company, revealed that they are adding on two more flavors to their existing variants of liquid kefir products. These two new variants are Kefir Mango and Kefir Blackcurrant. The company is banking on a hike in takers due to the vitamins and minerals it offers. This product is also rich with friendly bacteria, protein, and calcium. Such advantages are expected to boost the market as COVID-19 analysis reveals. People are looking for products with better immunity to fight against the COVID-19 pandemic.
In June 2020, Lifeway Foods, an Irish enterprise, announced that it would be distributing dairy products to people in need during the COVID-19 crisis. The company will use its surplus production for this and use various local charities as a medium for this distribution. The company is widely known for its Kefir and various fermented probiotic products. This initiative from the company is to stand by those people whose lives have been impacted and affected by the COVID-19.
Segmentation:
The global Kefir Market Overview, as discussed in the report analyzed by MRFR experts, has been segmented on the basis of type and distribution channels. These segments have data on various factors and how they are impacting the market, and these data have been backed by charts and graphs to make the report more reliable.
The global market study on kefir has been segmented on the basis of type into water kefir and milk kefir. People with lactose-intolerance are giving rise to the water kefir segment.
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Our fast-emerging market research firm is armed with an adept research analysts’ team that focuses on gathering useful data and analytics in terms of economic and technological advances. Our proficient analysts conduct industrial visits in a bid to achieve reliable and accurate information from established market participants. One of our foremost objectives is to keep the client well-versed with all the lucrative opportunities as well as challenges surrounding various global markets. We offer step-by-step guidance to our clients, through consulting and strategic services, enabling them to arrive at a practical and effective decision.
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Global kefir Market Scope:
Kefir is a fermented drink derived from milk or water. Kefir contains a high number of vitamins and minerals and is one of the key sources of protein. It is a rich source of probiotics content, calcium, and vitamin K, which helps to improve the digestive process in humans. Kefir has comparatively less lactose comparing to other natural dairy products; thus, it has gained attention from health-conscious consumers. Rising inclination toward healthy food products is boosting the global kefir Market Size. Thanks to this factor, the global market for kefir is estimated to reach a valuation of USD 3.30 billion by 2027 by expanding at a CAGR of 6.40% during the forecast period from 2020 to 2027.
Changing eating habits and inclination toward healthy food products is likely to favor the growth of the global kefir market. By understanding this demand, the key players are launching a range of flavored products and desserts, which is estimated to fuel the market growth in the coming years as well. Additionally, raising awareness among people about the health benefits of consuming kefir is driving growth of the global kefir market.
Furthermore, the global kefir market is witnessing growth at a most lucrative CAGR in coming future owing to product improvisation for enhancing the shelf life of products is fueling market growth. Additionally, increasing disposable income and desire for a healthy and better lifestyle is leading to boost adoption of healthy foodstuff and is likely to drive the kefir market.
Competitive Analysis:
Some of the major companies in the global kefir market include Lifeway Foods, Inc., Nestlé S.A., The Hain Celestial Group, Inc., Fresh Made Dairy, Danone S.A., Maple Hill Creamery, LLC., Green Valley Creamery, Redwood Hill Farm Creamery, Liebert Corporation, DuPont, Nourish Kefir, Best of Farms LLC, OSM Krasnystaw, Babushka Kefir, and Valio Eesti AS. The key players in the market are adopting the strategies for product portfolio expansion through research and development, partnerships, agreements, and mergers and acquisitions.
Segmentation:
The kefir Market Overview is segmented on type, distribution channel, and region.
Based on type, the kefir market report is segmented into water kefir and milk kefir. Of these, the milk kefir segment is estimated to dominate the global kefir market owing to ease in production and processing protocol.
By distribution channel, the kefir market is categorized into store-based and non-store based. The store-based segment is sub-categorized into convenience stores, supermarket hypermarket, and others.
Regional Analysis:
Regionally, the kefir market is segmented into North America, Asia-Pacific, Europe, and the Rest of the World. Of these, North America is estimated to remain dominant in the global kefir market during the estimated timeframe owing to high disposable income in the region. Additionally, rising awareness about the health benefits of consuming kefir and other related products is driving growth of the market in the region. The demand for kefir-based products is growing; thus, to cater to this demand, the key players in the market are increasingly introducing newer products. This factor is estimated to benefit market growth in the coming years.
Asia Pacific is estimated to expand at a most lucrative CAGR in the coming years owing to changing eating habits coupled with increasing disposable income in the region. Raising awareness about the consumption of probiotic food in developing countries in the region.
Industry News:
The FDA expressed concerns over possible misuse of kefir recently in 2019, to use in the name of dairy food on plant-based product labels, when Lifeway Foods, Inc., one of the key manufacturers in the kefir market raised concern. The organization will issue guidance for more clarity on the appropriate labeling of plant-based products.
In 2019, GT’s Living Foods launched a non-kombucha food line based on kefir. This product line includes a range of fermented beverages with a less acidic taste profile.
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About Market Research Future:
Market Research Future (MRFR) is a world-renowned market research company that offers a wide range of services, complete with accurate and precise analysis about diverse markets, sub-markets and target consumers. Our approach is a combination of extensive information and multiple data sources that help provide an exhaustive comprehension about the latest major developments to the client, in addition to future events and what measures and decisions to take on the basis of the same.
Our fast-emerging market research firm is armed with an adept research analysts’ team that focuses on gathering useful data and analytics in terms of economic and technological advances. Our proficient analysts conduct industrial visits in a bid to achieve reliable and accurate information from established market participants. One of our foremost objectives is to keep the client well-versed with all the lucrative opportunities as well as challenges surrounding various global markets. We offer step-by-step guidance to our clients, through consulting and strategic services, enabling them to arrive at a practical and effective decision.
Contact Us:
Market Research Future (part of Wantstats Research and Media Private Limited),
99 Hudson Street, 5Th Floor,
New York, New York 10013
United States of America
+1 628 258 0071