Microgreens Market Overview
Microgreens are the young, tender vegetable greens that are grow inside and harvested when they are small in size. In the COVID 19 when there will be increased in number of cases the national and international governments take some precautions by implementing various restrictions. The government implement the lockdown in various industries where large gatherings take place which led to the closing of manufacturing industries, education, malls, restaurants, grocery stores and other areas.
With the increase in the popularity of the vegan eating the market for microgreens increased in the coming years. The growth of microgreen market was influenced by the rise in expenditure for premium food products. The factors which restraints the growth of microgreen market are high initial investments, high costs of production and lack of distribution channels. The lack of skilled labor and the increased demand for non-GMO microgreens affect the growth of microgreen market.
Microgreens was the future of the retail and produce industries. The audience which are intended are Microgreens Producers, Raw Material Suppliers, Retailers, Wholesalers and Distributors, Governments, Associations, and Industrial Bodies, Investors and Trade Experts. People consider microgreens as healthy option because it provides various range of nutrients and was a new source of protein. With the increase in the number of restaurants and food speciality shops, provide complete experience to customers by introducing various types of food and beverages which are attributed to the market growth.
There are certain nutrient deficiencies in the soil and limited awareness of microgreens also affect microgreens market. People become aware about the food they are consuming and because of this they choose to buy local and organic which are produced from grocery stores. As microgreens are harvested greens of young plants which can be grown indoors and harvested quicker and cheaper. Microgreens are considered as the future of the retail and produce industries.
As microgreens are very important for health industry because it can be eaten raw and don’t need much preparation or cooking. They are transported easily because of their small size and they can be grow in a small area of a home or greenhouse.
Key Players
The global microgreens key market players are AeroFarms, Fresh Origins, Gotham Greens, Madar Farms, 2BFresh, The Chef’s Garden Inc., Farmbox Greens LLC, Living Earth Farm, GoodLeaf Farms, and Bowery Farming among others.
Market Segmentation
The market was segmented on the following types –
Based on the type, the global microgreens market size was segmented – broccoli, cabbage, cauliflower, arugula, peas, basil, radish, cress and others.
Based on the farming, the global microgreens market was segmented – indoor vertical farming, commercial greenhouses and others.
Based on the distribution channels, the global microgreens market was segmented – retail stores, farmer’s market and others.
Based on the end user, the global microgreens market was segmented – residential and commercial.
Regional Classification
The global microgreens market overview was divided in the following regions – North America which includes US, Canada, Mexico; Europe includes UK, Germany, France, Italy, Spain; Asia Pacific includes China, India, Japan, Australia and New Zealand and rest of the world includes South America, Middle East and Africa.
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