Market Scenario
Market Research Future (MRFR) analyzed the global Energy drinks market 2020 in the review period till 2027. The rise in popularity of energy drinks as sports nutrition across the globe can support expansion of the market in the near future. The increase in demand for non-carbonated and carbonated form and hike in amino acids and herbal extracts fortified energy drink solutions can support expansion of the energy drink market in the review period. The rise of the energy drinks market can be attributed to other causes, such as; rise in health concerns regarding obesity and physical appearances, and increase in demand for energy drinks. The growing demand for product promotion across specialty retailers, conventional stores, and supermarkets and hypermarkets can positively impact the market of energy drinks. The rise in count of fitness centers and health clubs can aid in the gradual expansion of the market. Alterations in demographic factors and increase in the young populace can support expansion of the market in the study period. The easy availability of energy drink substitutes can hinder the market growth in the study period.
Market Segment
The segment analysis for the worldwide energy drinks market share is based on distribution channel, type, and packaging.
The type-based segments of the energy drinks market are alcoholic and non-alcoholic. The non-alcoholic segment can thrive in near future. The alcoholic segment can register healthy CAGR in the forecast period. The other segment can register decent expansion pace for the forecast period.
The packaging-based segments of the energy drink market are cans, cartons, and bottles among others. The bottles segment can secure significant share of market in the review period. The can segment can expand at high pace by 2027. The change in preference of consumers towards packaging for single-serve and hike in sales of cans can cause the market upsurge.
The distribution channel-based segments of the energy drink market are vending, supermarkets, convenience store, sport nutrition chains, drug stores, and mass merchandiser among others. The Supermarkets segment can secure the major market share in developing economies. Sports nutrition chains can thrive in near future.
Regional Analysis
In regional progress of energy drink market is assessed across Europe, North America, Asia-Pacific, and the Rest of the World.
Europe energy drink market can surge in the forecast period across 2018 to 2027. The expansion of energy drinks market trends in the European region can be attributed to different causes, such as; increase in cognizance about health and fitness, and rise in preventive health care measures. The expansion of geriatric and obese populace can impact the competition and demand of consumers. Innovations in health club and rise of spa market in recent years can favor regional market. In North America, inactive and stressful lifestyle of several people are creating the need for join health clubs. Thus, can encourage the demand for energy drinks that can support regional market expansion. In Asia Pacific, improvements in the living standards of people and surge in awareness about their health can impact the market rise. The market for sports nutrition can thrive in Japan, Australia, and other regions of APAC that can favor expansion of the global market.
Key Players
Rockstar, Inc. (U.S.), Arizona Beverages (U.S.), Lucozade (U.K), Red Bull GmbH. (Australia), PepsiCo. Inc (U.S.), Taisho Pharmaceutical Co Ltd. (Japan), Monster Beverages Corporation (U.S.), Amway Corporation (U.S), Coca-Cola Company (U.S.), and Living Essentials LLC (U.S.) are some top-notch in the global key energy drinks market players that are listed by MRFR for research.
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