Market overview
The global event management software market size is expected to register a CAGR of 10.8% for the years spanning 2020 and 2030. The market itself is projected to be valued at USD 113.1 billion in 2030.
Since event management deals with ensuring that events proceed as planned, all aspects of an event are equally important in terms of management. These include the way the market defines events, classifications, segments, applications, engagements, and market trends.
Many event planners and managers use event management software programs to ensure that the events that they are planning proceed as smoothly as possible. The result is a high turnout, greater revenue generation, and lots of satisfied and happy stakeholders and guests.
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Market segmentation
By software type
This segment can be further grouped as follows:
- Analytics software
- Event registration
- Event marketing
- On-site technology
- Venue sourcing
- Others
By deployment
This segment can be further grouped into:
- On-premise
- Cloud
By applicationa
This segment can be further grouped into:
- Corporate
- Education
- Association
- Government
- Others
Regional analysis
The global event management software market can be grouped into the following geographic regions:
- North America
- The European Union
- Asia-Pacific
- The Middle East and Africa
The North American region currently enjoys the largest market share. One major reason is that most of the major event management companies are located in this region. These companies want to continue to retain their sustainable competitive advantage since that’s the only way they’ll continue to generate enough revenue to remain financially viable. They want and need the latest technologies to do so.
They also need to use the right event management software programs to ensure that they will be able to continue to host world-class events.
Growth and market share in the European Union is more modest because the region is not homogenous. It never has been. Cultural, language, political, and other differences have existed for several centuries. These can sometimes serve as barriers that hold back growth in various markets for the region as a whole. The event management software market is no exception.
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Because different countries in the European Union have different needs in terms of event management, the market shares and CAGRs of each country tend to vary and differ wildly. For example, Germany and the United Kingdom have the largest economies in the European Union. Therefore, they have a greater need for the latest in event management software programs and technologies.
The Asia-Pacific region currently holds a smaller market share in relation to its Western counterparts. The reason is that purchasing power and awareness of the importance of events is low in relation to what they are in the West. Also, many people in this region are not well educated. Therefore, they are not nearly as aware of the need to use the latest in technology and software programs when planning events.
The Asia-Pacific region is expected to register a relatively low CAGR for the time period that this report covers for these reasons.
Industry news
- Event management software programs now are more efficient because they consolidate the data needed to plan events into a single platform.
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